Toshiba prices its new tablet to undercut Apple's iPad2

Toshiba has announced its foray into the rapidly growing market for tablet with its latest gadget called thrive.

The Japanese electronics maker has priced its entry-level $ 429 (£ 262), which is cheaper than the base model of Apple's iPad2.

The company said that its basic model comes with Wi-Fi capabilities and is aimed at consumers who use tablets at home.

The tablet will go on sale in the U.S. on July 10.
"Non-Apple products"

The success of Apple's iPad has encouraged many computer and electronics companies to enter the segment.

Samsung has launched its Galaxy tab, while Sony has also announced its entry with two new models.

While none of them are able to make a significant dent in Apple's market share, Toshiba says the demand for other products was gradually increasing.

"There is a market out there of people who want to buy non-Apple products, " said Jeff Barney, Toshiba America.

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